Eastend
During our collaboration, Eastend was one of the largest e-commerce stores in Poland, representing the streetwear branch.
My responsibilities included managing social media channels, creating and distributing written content, and implementing video strategy.
Challenges & Responsibilities
- Regular preparation and distribution of content that resonated with the target audience.
- Preparation of concepts for regular promotional campaigns and supervision of their implementation.
- Transforming the Instagram profile into a full-fledged sales channel.
- Conducting a rebranding of the store.
- Preparing video content – recording, editing, and distribution.
Solution
I knew that merely preparing vanilla content would not be enough to stand out amidst the vigorous competition. With this in mind, I made a significant effort to understand our target audience by regularly checking industry blogs and social media profiles.
Regarding Instagram, we focused on regularly posting high-quality content, introducing new photo formats, and organizing giveaways. We leveraged the potential of InstaStories not only for publishing sales materials but also for showcasing our brands – their values and stories, always prioritizing visual content.
Results
We managed to attract engaged fans. When I started, Eastend’s Instagram profile had 25,000 followers. the end, this number had grown to over 50,000. More importantly, these were users interacting with the brand and clicking on products linked in the posts. Instagram became one of the brand’s main sales channels.
We conducted a complete rebranding of the store. A new logo and a slogan of my creation, „We stand for style,” emerged. These changes were in line with new industry trends and emphasized the dynamic development of the store.
When I left the company to pursue new challenges, we were on an upward trajectory, achieving sales results on average 42% better than when I joined.
DETAILS
Industry
e-commerce
Client
Eastend
Role
content marketer
Period of collaboration
Feb 2018 – May 2020